5 Key Event Industry Trends to Watch in October 2024

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People mingling at a corporate event

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There’s a lot to be excited about in the event industry this October. With the fall season in full swing, event planners are embracing new trends and creative approaches to enhance attendee experiences. From captivating speakers used in unexpected ways to immersive experiences that push boundaries, October promises to be an exciting time for innovation. As we look ahead to 2025, the meetings and events industry is also gearing up for significant growth, with experts forecasting a strong future.

To keep you up to date on some of the high notes, we put together a quick roundup of five event industry highlights for this month:

9 unique ideas for your events

1. 9 outside-the-box ideas for how to utilize speakers at your events

When it comes to planning standout events, the magic often lies in how talent is used to create a truly memorable experience. Whether mixing laughter with recognition, blending culinary arts with product innovation, or turning mystery-solving into a marketing moment, these events show how to take a speaker’s role beyond the expected. Dive into the stories behind some of the most inventive ways clients have used speakers to make their events unforgettable.

2. Promising predictions for the meetings and events industry in 2025

The meetings and events industry is projected to flourish in 2025. These insights were captured and released in the 14th annual Global Meetings and Events Forecast from AMEX GBT Meetings & Events. The 2025 forecast points to solid growth ahead for the industry, surveying over 500 meetings and events professionals from around the world to get their insight into the future of the industry. Read a quick breakdown of the findings from Meetings Today.

Tips for planning international events

3. 5 pro tips for successful international event planning

Planning an international event can create additional complexities and challenges. But, if you embrace this unique opportunity to create a memorable experience, you can elevate your international event from good to unforgettable. These events offer a unique opportunity to tap into local culture and create meaningful experiences for your guests. Take a look at five helpful tips to help make your next international event a hit.

4. How this event took horror to new heights using real-life screams and more

FX took immersive horror to the next level with the launch of Grotesquerie, the latest spine-chilling series from Ryan Murphy. To mark the premiere, the network plunged attendees headfirst into the eerie world of the show through a series of chilling, one-of-a-kind experiences designed to thrill and unsettle. Read more about how they incorporated a “Symphony of Screams,” escape rooms, and a horror-themed dining experience into this uniquely spooky event.

5. Tuned in: AAE’s favorite podcasts this fall

The AAE crew has been the BEST resource for discovering new podcasts, so we surveyed the team to learn about what they’re listening to now. Their replies ran the gamut from pop culture gems to southern-flavored podcasts on books and small business. See what our team will be listening to this fall, as well as a list of other top podcasts that are trending right now. You may find your new favorite podcast in our list below.

Spot a trend worth highlighting in a future post? Let us know.

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When you are ready to book your next speaker or celebrity, AAE is here to help.