AAE Team Members Earn Digital Event Strategist Certification

It’s become clear that virtual events are going to be the norm for a while, and will likely become a mainstay in the event industry for some time to come. As we guide our clients and help them with the logistics of their events, we knew it was important that our team members be experts on all things virtual events. We are excited to announce that four team members have earned the Digital Event Strategist Certification offered through the Professional Convention Management Association (PCMA.) 

The team members who are now certified as Digital Event Strategists are:

• Edie Boan, Director of Client Services; 
• Marissa Gallo, CMP, Logistics Manager; 
• Katie Carson, Senior Account Executive; and
• Maddy Robinson, Account Manager.

This certification from PCMA recognizes individuals as authorities on digital and live stream events. From technology platforms to event formats, the DES certification program covered a wide range of virtual event best practices.

“Everything I learned through this certification process allows me to be perfectly aligned with meeting our clients’ objectives for their events,” Boan said. “This certification is most helpful when I work with first-time event planners who rely on our expertise. It also allows me to help prepare our speakers with technology guidance for their virtual event live streams and recordings.”

“Our team has seen a tremendous increase in the demand for support of virtual events,” said Greg Friedlander, CEO. “It is important for us to be a trusted resource for our clients, whether they plan live, virtual, or even hybrid events in the future. I am very proud of our team for this achievement.”

From first-time virtual event planners to experienced virtual event professionals, the PCMA Digital Event Strategist certification demonstrates a mastery of the elements and tactics needed for success. Our team is ready to help make your virtual event successful with a great speaker. Contact us to get started.