Abra Potkin and Nicole Winnaman

Abra Potkin and Nicole Winnaman are the founders of NOW//with, the first multi-channel platform bringing together proprietary universal cart and check out, deep audience and consumer engagement and media player with leading social consumer influence technologies that enable global audiences to engage in seamless shoppable experiences.

Potkin and Winnaman together bring more than five decades of experience in the entertainment industry. Potkin has launched innovative content experiences with A-List talent for more than 25 years, having run talent and development divisions at CBS, Paramount, ABC Disney and Verizon. She is responsible for thousands of programming hours and bringing Katie Couric to ABC Daytime. Winnaman has been a world renowned packager of high profile talent and brand deals for the past 25 years. She single handedly architected some of the biggest, most forward leaning branded entertainment partnerships recognized today, including Justin Timberlake + MY SPACE, Ellen + American Express and many more.

“We’re super-serving shareable, shoppable entertainment,” explains Potkin, co-founder, NOW//with. “Celebrities are genuinely sharing their lifestyle and favorite products with users. This has also created an immediate opportunity and ‘Call to Action’ for talent to shine a light on smaller direct-to-consumer brands they have discovered that need a lifeline in these trying times.”

Co-founder Winnaman added, “Almost overnight we’ve seen the world shift behavior and shopping as we’ve known it has forever changed. How many times did we all wish we could shop Sex in the City and how many hours did we waste hunting down that dress or that shoe? NOW//with brings it all together in one seamless shoppable experience. WATCH, LOVE, SHOP and SHARE, it’s that easy!”