Adam Ferrier

Adam Ferrier is the founder of Thinkerbell, an agency that creates 'measured magic'. Recognized as one of Australia's leading consumer psychologists and a brand strategist, he is an authority on behavioural economics. Ferrier is the author of "The Advertising Effect: How to Change Behaviour" and "Stop Listening to the Customer: Try Hearing Your Brand Instead". He regularly appears on TV shows like "The Gruen Transfer", "7’s Sunrise", and "10’s The Project", and was featured on "Celebrity Apprentice" and ABC Radio.

Thinkerbell was ranked as the number one Creative Agency in the world by BestAds in 2021, a notable achievement as the first Australian agency to earn this accolade. Additionally, Mumbrella named Thinkerbell the Full Service, Creative, and PR 2021 Agency of the Year, marking the first time an agency has ever won all three titles in one year. Ferrier also created "The Analyst", a board game translated into four languages, and co-hosts the podcast "Black T-Shirts". He played pivotal roles in business transformations such as assisting 13cabs evolve into a courier service called 13things, and supporting Bega in launching B Honey, aimed at protecting Australia's bee population from the Varroa mite.

Formerly a co-owner of Cummins & Partners, Mumbrella's Agency of the Year, and a founder of Naked Communications, Ferrier's influence extends beyond business leadership. He sits on the boards of social giving company Good Thnx, and social influencing company TRIBE. Known for his dynamic speaking style, Ferrier focuses on topics like embracing weaknesses to foster business growth, as illustrated in his talk "If Batman Owned Your Business." His keynotes cover a range of topics including advertising, branding, business, communication, consumer behavior, and innovation, challenging conventional thinking and encouraging audiences to think differently to achieve both business and personal growth. His ability to communicate complex psychological issues clearly and engagingly makes him a favored speaker in corporate settings.