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Adam M. Brandenburger
Adam M. Brandenburger Biography
Co-opetition demonstrates how to combine competition and cooperation in order to change the game of business for maximum benefit. Brandenburger is a pioneer in applying Game Theory to the art of management and has been featured in The Wall Street Journal, Financial Times, The Economist, and BusinessWeek, as well as on CNNfn, CNBC, and National Public Radio. He has presented or consulted to a blue-chip list of clients including Ciba-Geigy, CSC Index, Fidelity Investments, Honeywell, KPMG Peat Marwick, McKinsey & Co., Merck & Co., Northwestern Life Insurance Company, and Xerox.
Co-opetition
Business Strategy
Competition and Cooperation
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