Alex Schultz is Facebook's Chief Marketing Officer. He hopes to bring his experience in segmentation, targeting, and measurement to bear as they work to reach people more meaningfully through their product. He also hopes to deepen the strategic impact that the former CMO made in focusing on building trust and value across their portfolio of brands.
His background is direct response online marketing and analytics. He has grown up in online marketing and believes deeply in the economic empowerment it can bring, its ability to show people more tailored, relevant, less annoying ads, and the fact it allows us to serve everyone by offering our products for free. He believes deeply in the good Facebook’s products do.
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