Aliza Licht

Aliza Licht is an award-winning marketer, bestselling author, podcaster, personal branding expert, and career development coach. As the founder of Leave Your Mark, a multimedia brand and consultancy, Licht leverages over 25 years of marketing, communications, and digital expertise from the fashion industry to advise businesses and individuals on brand strategy.

In 2009, as an early adopter and one of the first fashion influencers, Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL, an award-winning personality with over 1.5M fans worldwide—her reveal as the person behind the Twitter handle generated over 230M media impressions.

That online presence led to Licht's first book, "Leave Your Mark: Land Your Dream Job. Kill It In Your Career. Rock Social Media," which delivers global career mentorship and advice. It ranks on Book Authority's "100 Best Career Development Books of All Time" every year, has been translated into multiple languages, and is required reading for many communications majors in U.S. universities.

In 2019, "Leave Your Mark's" success inspired the launch of her podcast by the same name, which has garnered over 1.5 million downloads to date. Licht is proud to be recognized as one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches."

Licht's second book, "On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception," was awarded Best Book of 2023 in Business in Marketing & Advertising by American Book Fest and is a comprehensive guide to personal branding. As a keynote speaker, Licht's talk on "Establishing Your Personal Brand at Work to Drive Success" and corresponding workshops leave audiences focused on professionally leveling up and understanding how they're being perceived.

Licht has regularly been featured in the media as an on-air talent and a subject matter expert. Her appearances include "Good Morning America," "The Today Show," "E!," "Bloomberg," "Cheddar," "Good Day New York," and more. Licht has also contributed to articles in the Harvard Business Review, The Wall Street Journal, Time, Fast Company, Forbes, and countless other media outlets.