Amiee Bayer-Thomas

Amiee Bayer-Thomas was promoted to Chief Store Operations Officer at Ulta Beauty in March 2024. in this role, she has the responsibility for overseeing all aspects of store and services operations, which includes 49,000+ associates and nearly 1,400 store teams across the country. Leads Ulta Beauty’s Continuous Improvement Center of Excellence, a transformational team that champions cost optimization, operational excellence, and efficiencies for growth across the enterprise, as well the enterprise Loss Prevention team promoting the safety and well-being of all in this increasingly complex retail landscape.

She previously served as Chief Supply Chain Officer after having held multiple store leadership positions since joining the company in 2016. This included serving as Senior Vice President, Stores – West Division and Corporate Store Operations where she drove operational excellence and a team of 21,000 associates across more than 700 stores. Prior to joining Ulta Beauty, Amiee was the President of Thomas Advisory Group LLC – a consulting firm within the retail and beauty industry. She previously held various positions of increasing responsibility with JCPenney from 2007-2015, including Divisional Vice President Store Operations and Vice President of JCPenney Salons, and at Limited Brands Inc. from 2002-2007.

Amiee is also a former member of the International Salon/Spa Business Networking Board. She is a recipient of JCPenney’s Chairman Award and Limited Brand’s President’s Award, as well as several culture awards at Ulta Beauty – recognizing her as a transformational, values-based leader with a passion for developing high-performing teams, driving continuous improvement in retail operations, and delivering outstanding customer experiences.

Amiee holds a bachelor’s degree in management from the College of St. Benedict, where she focused on international business including studying at the International College of Cannes. She holds a Lean Six Sigma Belt and advanced facilitation, presentation, and communication certifications. Amiee also serves on Shoptalk’s advisory board to help shape the future of retail. When she isn’t transforming iconic beauty and fashion retailers, Amiee is passionate about giving back to her community by serving as a Board Member for the YWCA, mentoring several young professionals, and spending quality time with her husband and daughter in Chicago.