Amy Lynch

Author, speaker, and entrepreneur Amy Lynch specializes in high-energy, interactive keynotes and workshops that help companies motivate Generations Y and Z, turning them into productive team players. A Baby Boomer herself, she understands the differences between generations and the key needs and values that unite them. She is adept at helping managers appreciate the contributions Y and Z bring to teams, and at training groups to work collaboratively for improved bottom line results.

Throughout the 1990s, Lynch researched Generation Y (as adolescents) and authored award-winning books about parenting the cellphone generation. She created "Daughters," the newsletter for parents of adolescent girls, which was later acquired by American Girl, and subsequently by Mattel. Lynch continued to edit the newsletter until 2003, by which time it had amassed over 150,000 subscribers. Drawing from this extensive observation of Gen Y's growth, she applies her profound understanding of their psychology and work ethic in the modern workplace. Her upcoming book, "The Parent Trap at Work: How to Manage, Not Mother, the Ys and Zs You Employ," is set to explore these dynamics further.

Over her 20-year career, Lynch has launched a national newsletter and successfully sold it to a Fortune 500 company. She has guided an industry-oriented publication in its transformation into a thriving lifestyle magazine, significantly increasing its circulation. Additionally, she has raised investment capital and secured distribution agreements with the nation's largest book distributor. Through her strategic public relations campaigns, she has achieved national media coverage, and her marketing initiatives have consistently surpassed industry response rates. Lynch is the author of the award-winning "How Can You Say That?" which focuses on parent-teen communication. She also serves as the Generation Y columnist for Biz Journals, syndicated to business newspapers in over 40 markets. Her expert insights have been featured in major publications such as USA Today, the Boston Globe, and the Washington Post, and on NBC Nightly News, among others.