Amy Shecter

Amy Shecter brings a distinguished record of enterprise leadership and business success in the fashion and fitness industry to her CEO role at Glamsquad, a technology-powered, consumer-focused company providing on-demand, at-home beauty services.

A bold visionary, nimble strategist and inspiring organizational leader, Shecter has built businesses from the ground up, revitalized brands for greater relevance and accelerated growth and profitability for established companies.

Across digital and physical channels and with a focus on building resonant brands and premium consumer experiences, Shecter has positioned businesses for a distinct competitive advantage to win in the marketplace and deliver strong financial results.

Shecter’s business strength stems from her diverse startup, high growth and turnaround leadership and multidisciplinary experience across DTC, wholesale and licensing in the domestic and international markets.

Throughout her career, Shecter has excelled at crystallizing vision and strategy, mentoring leadership talent and fostering a collaborative culture where individuals are fulfilled, challenged and can truly thrive.

At Glamsquad, Shecter has positioned the company for strategic, profitable growth and is developing a high-performing organization, with a strong executive team in place. Over the past three years, Shecter has steered the build of a scalable, sustainable operating model, targeted expansion in six new markets, digital asset rebranding, and the launch of a new proprietary technology platform to enhance the client experience and operation.

Shecter has also led the development of several profitable partnerships with top global brands. Capitalizing on Glamsquad’s direct client access, with a unique position in the home to build intimate relationships, the company is personalizing commerce in an unparalleled way and building strategic partnerships across hospitality, retail, technology and beauty to unlock its multichannel product distribution potential.

Before joining Glamsquad, Schecter was CEO of CorePower Yoga, a fast-growing chain of boutique yoga studios owned by Catterton Partners. She has also previously held leadership roles at Elie Tahari, C. Wonder, Cole Haan and DKNY.