Arnon Mishkin is the director of the Fox News Decision Desk, in which he leads the team that evaluates exit polls and samples precinct data to determine which candidate is winning elections.
Over a twenty-year consulting career, Mishkin has advised media companies on issues of strategy and marketing. Formerly a partner of The Boston Consulting Group and Mitchell Madison Group, he currently leads Mishkin Associates, where he serves as managing director, advising clients on issues of core strategy, marketing, and targeting.
Mishkin has worked with the Newspaper Association of America to assess the use of newspaper content by digital companies, identifying ways for publishers to increase the monetization of their content and also to protect their intellectual property.
At the strategy level, Mishkin facilitated the board of the AP in approving and “fast-tracking” an industry-wide approach to mobile, AP Mobile. The board agreement on AP Mobile, the first product of the AP Digital Cooperative, enabled the AP to launch the product within three months. It was named by Business Insider as one of the top 100 apps for the iPhone.
Mishkin has worked with several media companies to identify ways to leverage social media -- Facebook, Twitter, and others -- to increase customer involvement and create value for the media company.
Mishkin holds an MBA from Harvard Business School and a bachelor's degree in mathematics from Yale University.
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