Ashley Fell

Ashley Fell is a Social Researcher, Author, TEDx Speaker, and Director of Advisory at the internationally recognized insights advisory firm McCrindle. She specializes in generational expertise, demography, and futurism, with a focus on how leaders can effectively bridge generational divides, particularly in relation to millennials, Gen Z, and Generation Alpha. Fell delivers tailored, research-based presentations annually to a diverse range of corporate, government, and not-for-profit clients globally.

Fell's academic qualifications in communications complement her extensive experience in public relations, social media management, and event coordination. She excels in analyzing trends, creating engaging content, and developing effective communication strategies, which she adeptly applies to her roles including leading the communications strategy at McCrindle. Her expertise is also reflected in her co-authorship of two best-selling books, "Generation Alpha" and "Work Well Being," and in her engaging keynote presentations which also incorporate storytelling as a powerful tool in the digital age.

In addition to her speaking engagements, which cover topics like leadership, the future of work, and demographic transformations, Fell conducts training for organizations, hosts boardroom briefings, and facilitates panel discussions. Her work has not only earned her a place as a featured expert in print media, TV programs, radio, and podcasts, but also positive feedback for her informative and connection-driven presentation style.