Beau Lotto

Dr. Beau Lotto is a neuroscientist and world-renowned expert in perception. His research explores the ways in which we experience the world through our own versions of reality. As Lotto puts it, "the brain never sees the world as it actually is, only the world that is useful to see." By illuminating these principles of perception, he has helped individuals and companies transform their approach to creativity and innovation.

A three-time main stage TED speaker, Lotto has also spoken at the G8, Google’s Zeitgest, Wired, Oslo Freedom Forum, Big Think, and contributed to the BBC, National Geographic, Netflix, and PBS. Lotto is the founder of the world’s first neuro-design studio, Lab of Misfits. Part lab, part creative studio, Lab of Misfits takes a disruptive approach to research, partnering with brands to blend science, art, and performance to explore pivotal principles in current culture. Their "experiential experiments" invite consumers to engage with brands and offer brands science-backed insights that foster innovation. Previous and current Lab of Misfits partnerships include: Cirque du Soleil (awe and wonder), L’Oreal (empowerment), The Charles Koch Institute (tolerance), BCW Public Relations (insight), and The London Science Museum (curiosity).

Lotto's latest book, "Deviate: The Science of Seeing Differently," explores the surprising science of creativity and unveils the unexpected relationship between perception, reality, and innovation. His work continually challenges and inspires audiences to rethink their approach to business and personal growth. With his high-energy style and ability to engage with diverse audiences, Lotto has proven effective in capturing and maintaining audience attention, often without the distraction of mobile devices. His presentations are particularly noted for their relevance to not only fellow scientists but also entrepreneurs and professionals across various industries.