Ben Legg

Ben Legg is a global chief executive, engineer, marketing leader, entrepreneur, keynote speaker and author.

A former British Army captain with over a decade of leading military engineering organizations, Ben Legg led the military engineering organization that relieved the Siege of Sarajevo in 1995 and was also stationed in Germany, Canada, Cyprus, Northern Ireland, Poland and Bosnia. After leaving military service, he applied his lessons learned in military engineering organization to leading businesses and growing brands. He has amassed over 20 years of business leadership expertise in building, leading and innovating with companies such as McKinsey & Company, Coca-Cola and Google. Currently, Ben is the CEO of AdParlor, the world’s leading all-in-one video and social advertising platform.

One of the most agile, forward thinking minds in digital marketing and branding, Ben believes that many Chief Executives lack the clear understanding required to make crucial calls about marketing strategy, technologies, metrics and people that implement them.

Ben’s lecture series, based on his award-winning book “Marketing for CEOs”, is the answer to this problem. Ben delivers a concise, straightforward and irreverent guide through the complex digital marketing landscape. In his engaging and candid sessions, Ben shares his insights on the players, the tools, the metrics, the potential and the pitfalls and demonstrates how today's CEOs can navigate without losing their way - or their jobs.

Subtitled ‘Death or Glory in the Digital Age’, the book takes organizational leaders on a sprint through the modern marketing world, where big data has become the currency and DNA of marketing success. Ben offers an engaging and no-holds barred education on how today’s marketing economics work - and how leaders can use the power of metrics and analytics to beat the market and build revenue - and keep CMOs employed.

Whether you are leading a company spending millions a year on marketing, heading a creative agency or running an IT provider, you can benefit from Ben’s workshop, drawing clear picture of how the digital marketing world fits together.

Ben is a frequent speaker at industry conferences and events and has been tapped for his expertise in delivering measureable growth to the bottom line. He also periodically called to provide expertise and commentary on trends in digital advertising on channels like BloombergTV and CNBC.

Throughout this journey, Ben has lived in nine countries and worked in over 60. An obsessive and seemingly effortless long distance runner, Ben now lives in New York City.