Betty Alexander

Betty Alexander is a public relations expert and the founder of Xposure PR, Inc. in Toronto, Ontario. This sought after consultant is also a speaker and trainer on all things related to PR. Using real business situations, Betty's programs encourage executives and communications personnel to truly think out-of-the-box and customized their solutions to individual challenges.

Betty is a results-focused professional. Her work has garnered acclaim from within a competitive profession. She has won awards and accolades from the International Association of Business Communicators (IABC) and Canadian Public Relations Society (CPRS).

Achieving measurable results supporting the client's business goals and marketing objective, is Betty's mission with every job. Since 1985, she has worked with numerous clients in the business-to-business marketplace, as well as consumer-focused companies, including Bell Canada, Microsoft Canada, Interac, Kraft Canada, Thomas J. Lipton, Oscar Mayer and Procter & Gamble.

Previously, Alexander was one of the founding directors of the Advanced Technology Practice at Hill and Knowlton, a large, multinational public relations firm. For a portion of her tenure at the agency, she was the director of the Consumer Division. She has also managed the PR Division at Panasonic.

Betty addresses a host of public relations and communications topics, including:

Myths & Media Misconceptions Measuring the Effectiveness of Your Communication Strategy Managing Expectations of Crisis Management Building Your Company's Profile through the New Media Power Tools for Association Executives: Improving Association PR What Medium is the Right Message? Evaluating Media Relations Finding Interview Opportunities Developing Positioning Statements to Reflect Unique Benefits Minimizing and Averting Negative Press Quick Tips for Attracting Media Attention