Bill Brendler

Bill Brendler is well known throughout the industry for his devotion to associate and client working relationships. Brendler is a best selling author of a groundbreaking on-line book that applies practical methods to address the pressing corporate issues that face every CRM implementation.

Brendler advises top executives on how to develop positive cultural acceptance of a new technology, business strategy or how to turn around an unsuccessful technology implementation. His extensive experience enables companies to deal effectively with organizational change. Brendler is a member of the Editorial Board of CRM Today, and he is also one of the “Experts on Call” for destinationcrm.com a leading e-news source for CRM.

He has written numerous articles on CRM and ERP implementation and is quoted extensively in top business publications including Fortune, BusinessWeek, CNN Interactive, Fast Company Magazine, Smart Money, and The Wall Street Journal, as well as trade journals such as CRM Magazine, SalesLobby.com, Selling Power, ComputerWorld, SELLING, Software Business, Workforce Magazine, Customer Contact, Enterprise Systems, Trend Spotter-destinationcrm, Business 2.0, and B2B Magazine.

Brendler also speaks regularly at industry trade shows including DCI’s new CRM Leadership Summit, DCI’s CRM Conference & Expo, Inc., Office Furniture Dealers Association Conference, Inc. Magazines CRM Conference, CMP Media’s CRM Demo & Conference, Customer Contact World - Mexico City (Keynote Speaker), CRM Conference – Spain and CRM Conference Montreal (Keynote Speaker), among others.

With a Masters degree and a PhD in Organizational Psychology, he knows how to effect successful change strategies throughout the enterprise. Brendler has helped numerous companies prepare for the impact CRM and ERP has on its employees and customers by creating a corporate culture capable of effectively handling change. He has worked with companies around the globe to equip people with skills to implement CRM effectively.