Bob Pritchard

Australian-born Los Angeles resident Bob Pritchard has enjoyed a diverse and extensive career spanning over 30 years in business, marketing, and motivational speaking. From modest beginnings, sharing a two-room apartment as a child with three generations of his family, he has risen to international acclaim as a businessman, marketer, and speaker. His innovative and empathetic approach to marketing—which focuses on meeting the emotional needs of consumers and providing added value—has made him a respected figure in his field.

Pritchard's company, Marketforce One Inc., collaborates with corporations, sports, and entertainment entities. Under his leadership, the company has executed several high-impact projects including incentive programs for Japan's Nissay Insurance, staff motivation systems for Citicorp, promotions for Ford, and global marketing initiatives for The Coca-Cola Company. His "Goosebumps" promotion for Frito Lay's Smiths Snackfood Division notably resulted in a 64.5% sales increase, amounting to $115 million.

Bob Pritchard holds the prestigious 'International Marketer of the Year' award, a testament to his expertise and impact in the field. He is also a Certified Speaking Professional (CSP), a designation that underscores his commitment to excellence and ethical practices in speaking. His insightful presentations cover a broad range of topics including marketing, motivation, leadership, customer service, and team building, specifically tailored to meet the needs of his diverse audience. Over the years, Pritchard has consulted for 82 of the Fortune 500 companies and has been a pivotal figure in major marketing campaigns for global brands such as Microsoft, Coca-Cola, Ford, and Anheuser Busch.

Apart from his consulting work, Pritchard is a prolific author and speaker. His book "Kick Ass Business and Marketing Secrets: How to Blitz Your Competition" is a reflection of his practical and direct approach to business strategy. Pritchard is also an active media contributor, guest lecturer at universities across the US, Europe, and Australia, and has been featured on prominent programs including '60 Minutes'. His engaging talks not only deliver valuable insights but also motivate businesses to innovate and adapt in an ever-changing business landscape.

Suggested Programs

• Digital Retailing: New Channels to Communicate with Consumers.
• 15 Keys to Business Success
• Leadership, Communication, Education, Motivation - The keys to building a committed, powerful, and driven team
• Branding is dead...Brand Equity is absolutely critical to success
• Give Awesome Customer Service and Added Value...Or Fail!
• Marketing Metrics
• Joining the Winners’ Circle
• Unleash Power and Corporate Value through Change
• Differentiate and Blow Away your Competition