Bob Troia

Bob Troia, best know as "Quantified Bob", is a technology entrepreneur, biohacker, and self-quantification geek focused on the intersection of data-driven citizen science, health and wellness, human performance, longevity, and personal optimization.

Troia has been at the forefront of digital innovation and emerging technologies for nearly two decades. A left- and right-brain thinker who is equal parts technical, creative, and analytical, he is as comfortable talking about business strategy, marketing, and product development as he is discussing software, design, AI, hardware, cryptocurrency/blockchain, and human physiology.

A serial entrepreneur, Troia has launched several successful pioneering digital marketing/technology companies - most recently, as Founder and CEO of Affinitive, one of the first word of mouth/social media marketing agencies, which was sold to Project: WorldWide. Affinitive is an original member of the World of Mouth Marketing Association (WOMMA), a Facebook Preferred Marketing Developer, and winner of numerous industry awards.

In addition to advising and working with a number of early-stage startups, Troia is actively involved in the Quantified Self and biohacking movements, focusing his passion on the intersection of self-tracking and personal analytics, health/wellness/human performance, longevity/anti-aging, behavior design, technology, and life optimization.

Bob has appeared in numerous media outlets, including CBS News Sunday Morning, PBS NewsHour Weekend, National Geographic Explorer, Fast Company, and Men's Fitness.