Brian de Haaff

Brian is the co-founder and CEO of Aha! -- the new way to create brilliant product roadmaps.

He builds software companies and has served as the CEO of three companies with expertise in SaaS, strategic planning, corporate development and M&A, operations, product management and marketing. He has created and helped develop four new categories of technology and has held senior strategy and marketing positions at multiple successful startups.

He co-founded Paglo (SaaS IT Management) and led the company as CEO to an acquisition by Citrix [NASDAQ - CTXS] in January 2010. At Network Chemistry as the CEO, he led the successful sale of the company's wireless security business to Aruba Networks [NASDAQ - ARUN] in July 2008. Prior to Network Chemistry, he led strategy and set the product direction for Netli, the leading SaaS application delivery company, ultimately leading to an acquisition by Akamai [NASDAQ - AKAM] for nearly $200M. Prior to that, he held senior positions at RouteScience, which was acquired by Avaya, and at Concentric Network (ISP and SaaS), which was acquired by XO Communications for nearly $2B.

He is the author of the bestselling book Lovability: How to Build a Business That People Love and Be Happy Doing It.

Brian has been awarded multiple patents and graduated with honors with a MS in Marketing from Northwestern University and a BA in Philosophy from the University of California, Berkeley.