Bryan Eisenberg

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?" and "Always Be Testing." Recognized globally as a pioneer in online marketing and a big data expert, Eisenberg has been the keynote speaker for notable events like Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway, and the Canadian Marketing Association. He is the co-founder and Chairman Emeritus of the Web Analytics Association. Currently based in Texas, Eisenberg also serves on the advisory boards of several industry conferences and venture capital-backed companies.

Eisenberg's expertise spans a wide range of topics including marketing, sales, social media, customer service, strategic planning, entrepreneurship, digital marketing, and branding. He was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and was selected as one of the inaugural iMedia Top 25 Marketers. In 1998, he co-founded FutureNow Inc., which has been instrumental in helping businesses enhance their online engagement, leads, subscriptions, and sales with its distinctive Persuasion Architecture framework. In addition, Eisenberg has significantly improved sales and conversion rates for major clients like HP, NBC Universal, and Dell.

Eisenberg's insights into customer behavior and business strategies are reflected in his talks such as "Creating Legendary Brands" and "Performance Secrets of the Amazon," where he discusses aligning metrics with customer experience and profits, and big data business strategies exemplified by Amazon, respectively. "The Future Shopper" talk explores how offline is becoming the new online due to technological advances. As a testament to his expertise, Eisenberg was named a Marketing Edge Rising Star Award recipient in 2010 and has been helping companies enhance their conversion rates since 1998. His discussions often incorporate valuable lessons learned from influential figures like Steve Jobs concerning marketing, retail, and customer experiences, and highlight the critical role of social media in business strategies.

Throughout his career, Eisenberg has authored several influential books beyond those mentioned earlier. These include "Buyer Legends: The Executive Storyteller's Guide," which pairs storytelling with hard data, and "Waiting For Your Cat to Bark?" focusing on customer behavior changes due to emerging media. His book "Call to Action: Secret Formulas to Improve Online Results" offers tactical advice for converting website traffic into tangible results. Bryan Eisenberg has shared his knowledge at both TED and TEDx events, cementing his reputation as a business visionary whose topics frequently address motivation and disruption in the modern business environment.