Bryce G. Hoffman

Bryce G. Hoffman is a bestselling author, speaker, and unconsultant who believes that individuals have the power to transform companies and cultures through great leadership and applied critical thinking. His books including "American Icon: Allan Mulally and the Fight to Save Ford Motor Company," as well as "Red Teaming: How Your Business Can Conquer the Competition Challenging Everything."

He is one of the world's foremost experts on decision-support red teaming, a revolutionary methodology developed by the U.S. military and intelligence agencies to help leaders maker better decisions in today's complex and rapidly changing world.

In 2017, he founded Red Team Thinking to teach individuals and organizations around the world how to use this same approach to engage critical thinking, enable distributed decision making, and encourage diversity of thoughts. Hoffman also coaches senior executives using the management principled he learned from his mentor, legendary CEO Alan Mulally.

Hoffman was also named by Inc. Magazine as one of its "Top 100 Leadership Speakers." In 2021, he launches "The Thinking Leader Podcast" so that he could keep talking during the pandemic. He has experience in business journalism, and currently writers a column on leadership, strategy, and red teaming for Forbes.com.