C.C. Chapman

Charles "C.C." Chapman is an American author, marketing consultant, and frequent speaker about content marketing. He is a former manager of PodShow's Podsafe Music Network and was a prominent figure in the community of podcasting and podsafe music.

While working at Babson College, Chapman began hosting the independent music-focused podcast Accident Hash in 2005 and the new media podcast Managing the Gray in 2006. During the summer of 2005, Hash was one of the first podcasts to be included in the iTunes Podcast directory and it became a featured podcast on PodShow. Accident Hash was later voted Best Podsafe Music Podcast at the 2006 Podcast Awards.

After serving as the VP of New Marketing for crayon, Chapman co-founded his own company, The Advance Guard, a marketing company which focused on utilizing social media and other emerging technologies. Chapman stayed on as Creative Director and Partner for a year after The Advance Guard was acquired by Campfire in August 2009 and subsequently served as Chief Marketing Officer for YSN.

Chapman has continued to produce podcasts including Managing the Gray and Why I Write. He serves as a Professor of Marketing and Communications at Bentley University an independent consultant and frequent event speaker.

Chapman has authored two books: Content Rules, written with Ann Handley, and Amazing Things Will Happen.