Carlos Jiménez

Carlos Jiménez is a keynote speaker and consultant who specializes in consumer trends and strategies for business growth and transformation. With almost thirty years of experience as a market researcher and consultant, he has accompanied successful companies and entrepreneurs in responding to changes in the environment through the design of business and marketing strategies and the adoption of technology and digital media.

Based on statistical data and a deep knowledge of the Latin American market and the digital environment, Jiménez supports his clients with actionable recommendations, some of them supported by the execution of workshops with the client's work teams.

Jiménez has spoken at conferences (+500) in more than 10 countries in Latin America, the United States, and Spain, speaking to more than 100,000 people in total. As part of his experience, he has written three books: "Analysis of the Competition," "Internet and Business," and "Global Customers," all available on Amazon, as well as more than 600 articles in several media in the region.

He has been a guest professor at IESA for more than twenty years and has been a professor for thirty years in different business and marketing subject matters (MBA, specialization, and executive education). Among the topics he teaches are: digital marketing strategies, digital business models, marketing in crisis, among others.