Caroline Giegerich

Caroline Giegerich is the Vice President of Innovation at Warner Music Group, where she leads the discovery and integration of emerging technologies and platforms to create immersive fan experiences and incremental revenue streams for artists. She incubates and accelerates high potential opportunities and sets go-to-market strategies for new offerings.

She brings over 20 years of experience in emerging technologies and marketing, a scrappy entrepreneurial mindset, and fresh ideas to tackle no-blueprint challenges. Before joining Warner Music Group, Giegerich served in a variety of Marketing and Innovation roles for iconic brands including HBO, Netflix, Showtime, and Smashbox Cosmetics. Her time at HBO included pioneering tech-driven storytelling, such as embedding an accelerometer into a boxing glove to measure the force and speed of a punch and enhance HBO Boxing's narrative. On the agency side, she led the west coast Innovations team at Initiative, helping clients like Hyundai/Kia and Lionsgate explore future-facing advertising solutions, including 3D projections and influencer campaigns.

A thought leader in the industry, Giegerich has spoken at TEDx, SXSW, Digital Hollywood, and ThinkLA and is a featured writer for Adweek, Mashable, HuffPost Tech, and Livestrong. Her work has earned her numerous industry accolades including being named a 2024 Marketer that Matters in the Wall Street Journal, a Top Voice on LinkedIn and she serves as a judge for The Webby Awards. Giegerich is also on Salesforce’s AI advisory board, as well as other advisory boards for HAND (Human & Digital) and GoodZ, a company revolutionizing music distribution through near-field communication (NFC) technology. She is also a voting member of the Television Academy.

Beyond her professional work, Giegerich supports teaching brand strategy and product experimentation at Section, a startup founded by NYU Stern Professor and Pivot podcaster, Scott Galloway.