Cass Sunstein

How do leaders bring about change? How do you motivate employees and influence customers in positive directions? How can an organization best utilize artificial intelligence to support decision-making and good judgement?

According to Cass Sunstein, the Harvard Law Professor who is widely recognized for his expertise on persuasion and influence, each of these seemingly unrelated questions can be answered through a deep understanding of human behavior.

“Why study behavior?” Sunstein asks. “It’s too weak to say the science of understanding the characteristics we all share is merely interesting. Core commonalities, like how people dislike losses more than they like gains or why people all over the world make the same mistakes about risk, are at the core of our species – and understanding the ‘why’ behind them is really fun.”

Co-author of the international bestseller “Nudge: Improving Decisions About Health, Wealth, and Happiness” with Richard Thaler and the new book, “Look Again: The Power of Noticing What Was Always There” (Atria/One Signal Publishers, February 2024), Sunstein has become world-renowned for his key insights into decision-making processes. His practical recommendations for convincing individuals to make better choices, without them even knowing it, forever changed the way leaders everywhere approach transition.

After decades of research into the science behind the choices people make, Sunstein brings leaders and organizations frameworks, methodologies and strategies for achieving better management with established behavioral economics and science principles. Gifted with a quirky sense of humor, Sunstein’s talks, keynotes and advisory sessions use accessible metaphors and references to bring academic concepts to a practical level, leaving teams with recommendations they can put into practice the very next day.

His guidance is relied upon by organizations and governments around the world as they seek reliable theories on influencing populations in positive ways, even during uncertain times. This has dramatic effects on employee engagement and retention, as well as significant impacts to a brand’s bottom line as customers gravitate toward enjoyable products and services.