Chris Pirillo

In the race for digital dominance, corporations have poured millions of dollars into the creation of elaborate and seldom visited Web sites. What is the key ingredient that many of these businesses are missing to make themselves truly powerful players in the networked economy?

Chris Pirillo, best-selling author and creator of the award-winning Lockergnome e-zine, has found the answer to harnessing the complete potential of digital technology: e-mail publishing. Profiled by such publications as The New York Times, Fortune and The Industry Standard, Pirillo has made the corporate and technology elite stand up and take notice with the technical tips and trends contained in his free daily and weekly Lockergnome newsletter. With no marketing budget, Pirillo has attracted over 200,000 opt-in subscribers, including some of Silicon Valley's highest profile innovators, and found advertisers in technology thought leaders, including Intel, Dell and Microsoft.

Pirillo divulges how corporations can make e-publishing work for them in his best-selling book, Poor Richard's E-mail Publishing, which pre-sold more copies than any other computer book in Amazon.com history. Covering everything from building an Internet brand and driving site traffic to tapping into the constant desire for relevant and quality content, Pirillo humorously and clearly explains how any organization can create a high-profile e-zine that keeps customers informed and interested.

Drawing on his own experience and constant research, Chris Pirillo offers a wealth of insight into setting yourself apart in the digital marketplace. His marketing strategies can shed new light on the possibilities of technology for both an established online entity and a company just looking to get its foot in the digital door. Pirillo also explores the desperate need for quality content on the Internet and e-zines as the perfect vehicle to fill this gap. In addition, he is a foremost commentator on the newest innovations that are expanding the limits of technology and our imaginations.