Christopher Penn

Christopher S. Penn serves as the Chief Data Scientist at Trust Insights, where he leverages his expertise to bridge the gap between marketing and technology. With a deep understanding in both fields, he effectively finds and implements solutions that enhance digital marketing strategies and technology applications. Penn is widely recognized for his substantial influence in shaping five critical areas of the marketing industry, including Google Analytics adoption, data-driven marketing, modern email marketing, marketing data science, and the use of artificial intelligence and machine learning in marketing.

In addition to his role at Trust Insights, Penn is a best-selling author and continues to share his knowledge through the "Marketing Over Coffee" podcast, which he co-hosts with John Wall. His thought leadership in the field is further recognized by his status as a six-time IBM Champion in IBM Data and AI for the year 2023. He is also featured as a Brand24 Top 100 Digital Marketer and an Onalytica Top 100 AI in Marketing influencer.

Penn is an accomplished speaker, frequently delivering keynotes at major conferences on transformative topics such as "How AI Will Change Marketing Forever" and "Predictive Analytics for Marketers." His proven track record includes successfully building marketing strategies for startups across various industries, such as financial services, SaaS software, and public relations, achieving a 100% successful exit rate. His effective marketing solutions have benefited well-known brands including Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, and McDonald’s. Through his talks and writings, Penn continues to contribute significantly to the understanding and application of advanced analytics in marketing.