Chuck Underwood

Chuck Underwood is recognized as a pioneer within the field of generational studies, dedicating over three decades to researching and applying generational knowledge and strategies in various settings. He has developed his own original principles that have become integral to this discipline.

He founded and is the principal of The Generational Imperative, Inc., a consulting firm based in the U.S. that specializes in generational strategies for industries ranging from business and government to education and healthcare. Underwood's insights have proven invaluable to organizations aiming to improve their generational approaches within the workplace, leadership, and beyond.

His book, "America’s Generations In The Workplace, Marketplace, And Living Room," is acclaimed as the most comprehensive examination of generational dynamics in business and personal life. Additionally, Underwood created and hosted "America’s Generations With Chuck Underwood," a groundbreaking public-television series that marked the first multi-generational presentation on U.S. national television.

Underwood's keynotes are distinguished by their engaging delivery and use of humor, often incorporating humorous national TV commercials to emphasize generational core values. His presentations have been met with strong positive reactions, highlighting his ability to bridge generational understanding in diverse audiences. He has shared his expertise across the U.S., Canada, and western Europe, and his client list includes prominent corporations such as Hewlett-Packard, Procter & Gamble, and Coca-Cola.

Throughout his career, Underwood has also had unique speaking engagements, such as delivering keynotes on an American military base in Italy and on a naval ship in the Mediterranean Sea. He is committed to tailoring his speeches to meet the specific needs of his clients, ensuring that each presentation delivers a powerful, entertaining, and valuable message.