Chunka Mui

Chunka Mui is the managing director of the Devil's Advocate Group, a consulting group that helps organizations design and stress test their innovation strategies. He is also the co-author of three books on business and technology strategy. Mui lectures widely and has spent more than two decades as a consultant on strategy and innovation.

Mui's latest book is "The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups," coauthored with Paul B. Carroll. Kirkus Reviews awarded "The New Killer Apps" a coveted Kirkus Star for Exceptional Merit and named it a Kirkus' Indie Books of the Month Selection. His first book, "Unleashing the Killer App: Digital Strategies for Market Dominance" (Harvard Business School Press, 1998), was a widely acclaimed bestseller. In 2005, The Wall Street Journal named it one of the five best books on business and the Internet. His second book, "Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years" (Portfolio, 2008), was named the best business book of 2008 by The Globe and Mail. Inc. also recognized it as one of the best books of 2008.

In addition to his written work, Mui has published articles in numerous magazines and journals, including Harvard Business Review, Chief Executive, and Directors and Boards. He is a regular contributor to Forbes, Strategy+Business, and Harvard Business Review. Mui provides insights and tools to help individuals and organizations proactively embrace future technological shifts, focusing on how large companies can innovate successfully by leveraging their existing assets in combination with new technologies. He has developed a roadmap for innovation, based on extensive research into thousands of innovation successes and failures, which includes eight key rules for successful innovation. Mui speaks on topics such as Big Data, Futurism, Marketing, Social Media, and Technology.