Dan Gregory

Dan Gregory is the Founder and CEO of The Impossible Institute™, an Innovation and Engagement organization that advises management and sales departments on what truly drives their customers and employees. He also regularly advises the C-suite and Boards on how to lead with the power of a purposeful and compelling identity in a rapidly changing world. Gregory's approach to creativity, collaboration, culture, innovation, sales, and marketing has made him a sought-after speaker and consultant for organizations worldwide.

With a 20-year history as a thought leader in marketing, new product development (NPD), and communications, Gregory has worked with the biggest global brands and won countless awards for creativity, effectiveness, and return on investment (ROI). His presentations are known for being anecdotal, humorous, and richly insightful, delivered with impeccable timing—a skill honed during his tenure as a stand-up comedian in the US and UK and his experience on the ABC’s "Gruen Transfer."

Gregory's keynotes and workshops are meticulously supported with extensive research and sharp writing. He has developed the term “We-Q” to define the interconnectivity of collaborative intelligence, emphasizing how leadership and innovation can foster organizational success. His ability to engage audiences and effect change makes him a valuable asset to any event focused on creativity, collaboration, change, and innovation.