Dana Gers has spent virtually her entire career in marketing for the luxury and retail sectors, spearheading innovation with a strong emphasis on customer experience, ecommerce and digital marketing. Integrating a strong sense of creativity and customer insight with an analytical and strategic approach, she has successfully led teams for Guerlain, The Movado Group, Baccarat, Salvatore Ferragamo, Jimmy Choo, NET-A-PORTER and Aritzia where she served until recently as the CMO.
She is now consulting for consumer-facing businesses such as Sperry, Orvis, iFit, Farfetch, American Ballet Theater, Tamara Mellon, Sculpt Society, Kindthread, Lafayette 148 New York and H&M on brand positioning, brand extension, digital strategy and business development.
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