Dana Potthoff

As a professional Sales and Leadership coach, Dana Potthoff has more than 15 years of experience in all aspects of sales. As a partner at Southwestern Consulting, she has worked with hundreds of companies across multiple industries.

Potthoff originally graduated cum laude from the University of California, Los Angeles. While a member of the university’s rowing team, she learned valuable lessons about perseverance, teamwork, leadership, and mental fortitude early on. When a spinal injury abruptly ended her collegiate athletic career, Potthoff applied these lessons to a new career. She quickly discovered a passion and talent for consulting, speaking, and mentoring. Joining the Tom James Company, Potthoff relocated to open a new location in Los Angeles. A true maximizer of productivity, she grew the business of female clientele to the second largest in the nation and consistently ranked in the top 1% in generating new business.

Potthoff is a powerhouse who consistently leads with integrity, inspiring team members and clients, and smashing company records along the way. In 2014, Potthoff joined Southwestern Consulting, where she broke the long-standing record for the most clients engaged in a year by any coach and quickly became a partner.

Potthoff currently resides in Brooklyn, New York, where she wakes up every morning to the same New York City skyline she pasted on her vision board when she was working from the spare bedroom of her grandmother’s house. Potthoff is a dog lover, avid reader, community activist/volunteer, world traveler, and a self-proclaimed morning person.