Danny Crates

Danny Crates is one of the UK’s most decorated Paralympians. A gold medal winning Paralympian, World & European champion, world record holder, London 2012 ambassador in which he played a pivotal role in bringing the games to the UK and was Great Britain's flag bearer at the Beijing 2008 Paralympic opening ceremony.

Since retiring from international athletics Crates has gained international acclaim as a renowned business speaker and is the recipient of numerous speaking accolades, he was recognized as one of the top 5 motivational speakers worldwide. Crates brings over 25yrs experience delivering keynotes around the globe and his presentations are assured to leave audiences motivated, inspired, and equipped for success.

After losing his right arm in a horrific accident at just 21 years old, Crates was determined to overcome that huge hurdle in his life, focus on the future and regain his positive mental attitude. Crates’s resilience, drive and determination saw him back on the rugby field within 6 months and shortly after into Paralympic sport, quickly dominating – famously winning gold in the men’s 800 meters at the Athens 2004 Paralympic Games, a year which also saw him set a new world record. It was the highlight of a glittering international career that saw Crates win every major title in the sport, including the World Championships, European Championships and Paralympic World Cup. Twenty years on and Crates still holds the British 800m record.

Drawing on his personal experiences and the insights gained from participating in elite sports and collaborating with businesses globally, Crates specializes in understanding the building blocks needed to create a high-performance culture and mindset within organizations.

Crates conveys the importance of setting goals and, most importantly, the strategies to attain them. Crates’s presentations are built around his unique personal story and his powerful ‘5 pillars of performance’ a dynamic tool that can be seamlessly utilized by any business or organization. He is also a sought-after event host, established leadership and performance coach, published author and TV presenter, founder and owner of a high-performance consultancy, 1404 Performance.