Daryl Travis

Daryl Travis is the Founder & CEO of Brandtrust, a respected group of brand consultants based in Chicago. He is also a best-selling author known for his focus on the emotional aspects of branding. His expertise covers topics such as Branding, Business Visionaries, and Leadership, making significant contributions to the field through his writing and speaking.

Travis has authored several influential books on branding, including "Emotional Branding: How Successful Brands Gain the Irrational Edge," where he explores the critical role of emotional connections in building brand loyalty. Another notable work, "How Does It Make You Feel? Why Emotion Wins The Battle of Brands," delves into how brands can harness emotional connections to enhance customer loyalty and success. His insights emphasize the importance of understanding consumer psychology and leveraging unconventional methods to gather and interpret market insights, which can provide brands a competitive advantage.

Beyond his professional life, Travis is committed to social causes, particularly education and literacy programs for underprivileged children in Chicago, alongside his wife. He is an avid reader, consuming over a hundred books annually to stay abreast of the latest developments in social sciences that could further enhance consumer research. His understanding of market research and neuroscience has been shared in various talks, highlighting the significance of internal brand engagement and its impact on external brand perception.