David Morse

David Morse is President and CEO of New American Dimensions, LLC and author of the book Multicultural Intelligence: Eight Make-Or-Break Rules for Marketing to Race, Ethnicity and Sexual Orientation. He is a frequent speaker on U.S. multicultural markets, and is known for having worked with some of the most successful companies in America in developing innovative and profitable multicultural marketing strategies. A historian, Morse is also author of the book Kissinger and the Yom Kippur war as well as the recently released Divided We Stand: Racism in America from Jamestown to Trump.

Mr. Morse has over 30 years in market research, brand management, and strategic planning in the United States and Mexico. Prior to NAD, he managed market research for fashion brands at Levi Strauss & Co., developing a particular expertise in the urban youth market. Prior to his tenure at Levi’s, he lived in Mexico City, working as a Brand Manager for Gillette de México, where he managed marketing and advertising for the company’s PaperMate and Waterman brands.

He holds a Master of International Management degree from Thunderbird, The American Graduate School of Global Management where he specialized in Consumer Marketing, with a focus on Latin America. He also has a Bachelor of Arts degree from the University of New Hampshire, where he studied Psychology and Japanese Studies, and a Master of Arts from California State University, Los Angeles in History. Mr. Morse speaks Japanese and is fluent in Spanish.