Dayna Isom Johnson

Dayna Isom Johnson is the trend expert for Etsy and judge on the upcoming NBC series Making It. As part of her role at Etsy, Dayna is in constant pursuit of new and unique finds on Etsy in an effort to unearth the latest and greatest designs, up-and-coming Etsy shops, and showcase sellers with exciting stories. Dayna is responsible for keeping her finger on the pulse of the hottest trends on the market and what new products are bubbling up. In addition to Dayna’s role of tapping into trends across all things handmade and vintage, she also plays a significant role in discovering and demonstrating fresh DIY projects for all levels of crafters to engage with.

As a team member to Etsy, Dayna has seen the site grow from it’s early days to now include more than 1.9 million active sellers. She has expertise across a multitude of categories of handmade and artisanal items, from home decor to fashion and accessories and more and loves providing tips to shoppers on how to find unique pieces that speak to their personal sense of style.

Dayna brings over 10 years of experience in communications, marketing, and trend sourcing from the fashion and lifestyle industry and holds a Bachelor of Science in fashion merchandising management from Fashion Institute of Technology.

In Dayna’s spare time, you’ll likely find her whipping up something yummy in the kitchen, creating an over-the-top DIY spread, or in a bad-ass boot camp class burning off the artisanal donut she just savored.