Deirdre Bigley

Deirdre Bigley has been in the marketing industry for the past 20 years. She spent 10 years in Agencies in New York, Dallas, and Boston. In 1994, when IBM consolidated their advertising into a single agency, Deirdre joined Ogilvy & Mather.

In 1996, Deirdre left the agency life and joined her client at IBM and began a four-year tenure in Strategic Brand Advertising managing print and television. The highlight of her time at Corporate Headquarters was the launch of the “e-business” campaign. Released in 37 countries, “e-business” garnered over 50 national and international awards for advertising effectiveness and creativity.

In 2000, Deirdre was promoted to Director of Integrated Marketing Communications and began a new career in the Sales and Distribution Group in IBM Americas. In this role, she had direct linkage to the sales organization and was responsible for managing the sales pipeline and campaign metrics for over one billion dollars in lead revenue.

In 2003, Deirdre was promoted to Vice President, Integrated Marketing Communications for IBM Global Services, IBM’s largest business unit. Deirdre also managed the integrated marketing communications for the newly formed Business Consulting Services group, the acquisition of Price Waterhouse Coopers Consulting, and the branding of a new services organization that is rapidly becoming the cornerstone of IBM’s business strategy.

In 2004, Deirdre was named Vice President of Worldwide Advertising and Interactive for the IBM Corporation. In this role, she oversees all television, print and interactive advertising for the company worldwide. Additionally, she oversees all IBM content on ibm.com. Deirdre also manages the Ogilvy & Mather relationship and the negotiation of the agency fee and the worldwide scope of work.

Deirdre is on the Executive Board of the Ad Council, a member of Advertising Women of New York (AWNY) and manages the Montclair Connection and Montclair Strikers, her son and daughter’s soccer teams.