Dirk Beveridge

Dirk Beveridge is a keynote speaker, best-selling author, podcast host, innovation, leadership, sales strategist, and founder of UnleashWD. With over 25 years of experience as a business consultant, he has worked with more than 3,000 organizations, helping them strengthen their sales and leadership strategies. Beveridge’s approach encompasses a focus on customer-centricity, sales results, and competitiveness.

His books, including "INNOVATE! How Successful Distributors Lead Change In Disruptive Times", reflect his deep understanding of business strategy and innovation. This book has been highly praised by leaders across industries, described as indispensable and a must-read. Beveridge has also authored other best-selling books on sales management and leadership, driving his reputation as a trusted voice in the field.

Beveridge founded UnleashWD in 2012, an innovation summit dedicated to transforming the wholesale distribution industry. As the president and CEO of 4th Generation Systems, he continues to lead initiatives that enhance business competitiveness. His commitment to social impact is evident through his founding of We Do Care and The LEO Foundation, supporting veterans, their families, and aiding adolescents in making positive life choices. His dynamic keynote programs, including "The Innovative Mindset" and "Leading Change in Disruptive Times," alongside workshops like "Lift & Shift™," demonstrate his commitment to delivering actionable insights. He holds a bachelor’s degree from Western Illinois University, Macomb, and has delivered speeches on six continents, emphasizing leadership, sales, and customer-centric strategies.