Doc Searls

Doc Searls is a journalist, columnist, and a widely read blogger. He is the author of The Intention Economy: When Customers Take Charge (Harvard Business Review Press, 2012), and co-author of The Cluetrain Manifesto: The End of Business as Usual (Basic Books, 2000, 2010). He is also Senior Editor of Linux Journal, a fellow at the Center for Information Technology & Society at UC Santa Barbara, and founder and director of ProjectVRM at the Berkman Center for Internet & Society at Harvard University since 2006. In 2013-14, he was a visiting scholar at the Arthur L. Carter Journalism Institute at NYU.

Searls has an extensive background in publishing and broadcasting as well as marketing, public relations and advertising. The company he co-founded, Hodskins, Simone and Searls, became one of Silicon Valley's top high technology advertising and public relations agencies. Searls' work has appeared in OMNI, PC Magazine, The Industry Standard, The Sun, and many other publications. He has also appeared on ZDTV, CNBC and CNET Radio, along with many other radio and television stations, networks, and programs.

He was also written two books, "The Cluetrain Manifesto: The End of Business as Usual" and "The Intention Economy: When Customers Take Charge."