Don Cooper

Don’s sales career started at age seven, selling seeds and greeting cards door-to-door. Through high school, college and beyond, he sold both products and services, to consumers and businesses. His last “real job” was with a Washington, D.C. delivery company that, under his leadership, grew by an average of 38% a year. So he definitely knows sales.        

However, knowing a lot about a subject doesn’t make a person a great speaker. You’ve probably suffered through presentations by people who were clearly experts, but were so esoteric, you couldn’t understand what the heck they were trying to say. Or worse, were so boring you had to fight to stay awake.

Fortunately, Don also brings a performer’s background to his presentations. He has acted on stage and film, appeared in the Ringling Brothers, Barnum & Bailey Circus and even performed at the legendary comedy club, The Improv. This experience contributes to his ability to connect with audiences, keeping them entertained and involved for hours at a time.

By combining his sales expertise and performance skills with intensive research, Don delivers programs that are industry—and even company—specific. So audience members get unique insights and practical, relevant tools they can use immediately to increase their sales. Which is why Don is typically the highest-rated speaker at conferences and why his corporate clients often bring him back again and again.  

Your people have already heard these exhortations again and again. The problem is, they’re easier said than done. What your people want to know is exactly how to do those things. (Details left out of most speakers’ presentations.)

Following advice like this actually increases prospect discomfort, skepticism and resistance. Which of course leads to frustration, disappointment and lost sales.

It was precisely this type of frustration with traditional sales doctrine that led Don to develop fresh, innovative approaches. Approaches that have been enthusiastically embraced by thousands of salespeople, customer service agents and professionals.

Rather than merely state “do more prospecting,” Don leads people through a simple, seven-step process that makes prospecting easier and more efficient.

Instead of admonishing “close the sale,” Don illuminates the hidden reasons closing is so challenging and helps people transform their thinking so closing becomes effortless.

While other speakers say “ask good questions,” Don actually gives your people the exact questions to ask! And not just generic questions—Don will create custom questions specifically for your group!

If you’re tired of antiquated advice and outmoded thinking, if you’re sick of generalizations and fallacies, if you’ve had your fill of banalities and conventional wisdom, then you’re ready for a heretic—The Sales Heretic™.

All programs are custom-tailored to your specific industry, company and/or meeting theme. The following presentations can run from 45 to 90 minutes. Two or more programs can be combined to create a half-day or full-day program.