Dr. Michael Solomon

Michael R. Solomon is recognized for his extensive expertise in consumer behavior and has authored numerous books on the subject, including "Consumer Behavior: Buying, Having, and Being," the most widely used book globally on consumer behavior. His latest work, "The New Chameleons: How to Connect with Consumers Who Defy Categorization," won the NYC Big Book Award in the Marketing & Sales/PR category, affirming his pivotal role in understanding modern consumer dynamics.

As a key advisor to global clients across various industries, including apparel, financial services, and transportation, Solomon emphasizes the importance of consumer-centric marketing strategies to enhance corporate performance. His insights are regularly featured in major media outlets such as The New York Times, USA Today, Adweek, and Time. Additionally, he contributes to Forbes.com, where he discusses current trends in consumer behavior.

Holding the position of Professor of Marketing at the Haub School of Business at Saint Joseph’s University in Philadelphia, Solomon skillfully bridges academic theory with practical applications. His approach helps business leaders and managers deeply understand consumer needs and preferences, allowing for more targeted and effective marketing strategies. Solomon’s work is not only foundational in the academic study of marketing but also instrumental for practitioners seeking to adapt to the evolving market landscape.