As Chief Brand Growth Strategist and Executive Coach, Dr. Salah S. Hassan helped audiences around the world understand the influence of brands on mobilizing performance and delivering extraordinary results. Dr. Hassan is Professor of Strategic Brand Management at the School of Business, The George Washington University and served as Department Chair for six years. He is the academic director of the graduate certificate program in Marketing & Brand Management. In recognition of his award-winning research and consulting experience, he was invited by the Branding Thought Leaders Conference, by Harvard Business School’s Open Innovations Workshop, by Kellogg School of Management, and by the International EMBA program at Georgetown University's McDonough School of Business to speak on branding & global marketing topics and best practices.
Also, Dr. Hassan is the founding chairman & CEO of Accurand, an innovative management consulting agency that focuses on integrated marketing communications and brand management. It was founded in the Washington, DC metro region to help clients develop authentic brands for today's increasingly competitive global markets.
Dr. Hassan received his Ph.D. from The Ohio State University and was recognized as “Outstanding Marketing Teacher” by the Academy of Marketing Science. With a publication track record that includes several books and over 75 articles, his research and consulting focus is on strategic brand management and global marketing. Also, Dr. Hassan co-authored a regional edition of the widely acclaimed Marketing Management, with Philip Kotler & Kevin Keller, Pearson Education. He was featured in the 5th edition of Designing Brand Identity: an essential guide for the whole branding team, Wiley, 2018.
Dr. Hassan’s clients represent a wide variety of industries where he helped in developing solutions and designing powerful programs to sustain performance and effective leadership. His actionable solutions inspired clients to develop innovative communication strategies and action plans.
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Please Note: All American Speakers Bureau is a full-service talent booking agency providing information on booking Dr. Salah S. Hassan for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Dr. Salah S. Hassan speaking fees, availability, speech topics and cost to hire for your next live or virtual event.
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