Dustin Callif

Dustin Callif is head of digital content for Tool of North America's Digital division. Callif leads the growth of the division by expanding its creative roster and working closely with advertising and interactive agencies to develop interactive live-action content. Callif has overseen more than 100 digital media projects across all digital platforms, including work with Qantas Airways, Tourism Australia, Carls Jr., Hardees, NBC/Universal, Hitachi, Citibank, and Sun-Maid Raisins, among others. Callif has been recognized by the Yahoo! Creative Summit, OMMA, and the Davey Awards. He serves as a judge for the Webby Awards and has spoken at many high-profile interactive conferences in addition to holding a membership at the International Academy of Digital Arts and Sciences (IADAS). Prior to joining Tool, Callif spent several years as co-owner of Spacedog, where he played an integral role in negotiating the acquisition of the company by the second largest advertising holding company in Asia; led the digital marketing strategy for all clients and new business prospects; and led the companys growth strategy into a full-service digital agency, helping to expand the business and create a bicoastal presence. Callif also spent time at EZFlix and the Digital Entertainment Network where he produced some of the webs first branded content and online-based entertainment content.