Eli Crane

Eli Crane is the Founder, CEO, and President of Bottle Breacher, a veteran owned and operated business.

Crane and his wife Jen founded the small business in their garage turning 50-caliber shells into beer openers and is now a multi-million company offering a wide range of products – made in America by American veterans.

Prior to founding Bottle Breacher, Crane spent 13 years in the Navy, nine of which were spent serving our nation at the highest level in the SEAL teams. After serving 4 years at SEAL team 3, Eli moved on to the NSW Recruiting Directorate from 2010-2012 to raise awareness around the country and attract the next generation of SEAL’s.

At the same time, Crane was Director of Training at Acumen Performance Group, teaching mental toughness, teamwork and leadership – traits forged into our nation’s special operations units – to professional, collegiate and Olympic sports teams including USA Women’s Water Polo, USA Rowing, USA Sailing, USA Field Hockey, Michigan Wolverines football, Northwestern football, the Pittsburg Pirates and the Miami Dolphins.

In 2014, Crane and his wife put Bottle Breacher on the map appearing on ABC’s hit television show Shark Tank. They were able to secure a deal with Mark Cuban and Kevin O’Leary which exponentially help grow their business.

Along with his role as CEO of Bottle Breacher, Crane is also an outspoken advocate for the small businesses of America and what we can do to support the most important economic growth factor in our country – the success of small businesses. He is also extremely passionate about raising awareness about Veteran unemployment.