Elizabeth Ross

Liz Ross is the President and CEO of Shift Paradigm and brings more than 26 years of experience leading some of the world’s most progressive and fastest-growing agencies. She is passionate about challenging the norm and inspiring marketers to be early adopters of innovative ideas and technology.

Prior to joining Shift Paradigm, Ross served as CMO of Bright Health Group, a purpose-driven healthcare company, helping bring the company to the public market. In addition to the public offering, Ross led the company through the creation of its Mission, Vision and Values and helped the company define their core purpose as “Making people’s lives brighter through the power of good health.”

An avid marketer and curator of tech-enabled marketing solutions, Ross has worked across a broad selection of agencies and across many clients. From 2015-2020, Ross served as CEO of Periscope, a full-service advertising agency, and is credited with strategic acquisitions that brought expanded depth in data and analytics and expanded services. Ross also served as Global CMO of IPG Mediabrands, the media agency for IPG. She was responsible for crafting the vision and positioning for Mediabrands, clearly articulating the points of difference for clients and prospects. Prior to her role as CMO, Ross spent four years at Mediabrands in several different companies, including the creation of BPN in 2012. Under her leadership, BPN NA doubled its billings with major client wins including Hillshire Brands, Morgan Stanley and Famosa Toys. In 2013, BPN was named “the fastest growing media agency” by RECMA. Prior to this role, Ross served as CEO of Geomentum and CEO of IPG Mediabrands Ventures, North America.

Ross rose to the role of Chief Growth Officer at Publicis Groupe’s Digitas after serving as U.S. President at Tribal DDB, overseeing the Clorox, Visa and Pepsi Cola teams in the U.S. Ross previously spent time at Modem Media in San Francisco, where she led the business development groups in San Francisco and Norwalk, Conn. There, she pioneered interactive brand-consumer relationships for clients such as General Motors, Delta, General Electric, HP, Michelin, Citibank and IBM. Prior to Modem, Ross worked in Business Development and Account Management for J. Walter Thompson in Chicago and New York. She served on various accounts such as Dell, Continental Airlines, 20th Century Fox, Kraft, Mattel and Nabisco.

In addition to her leadership roles pioneering brand-consumer relationships, Ross has a strong philanthropic background, and has served on numerous industry and community boards including Make a Wish, Forbes Agency Council, and American Advertising Federation. She is a member of Chief and an executive in residence with progress partners. Currently, she is the chairman of the board of director’s for Kenya Children’s Fund, an organization dedicated to building and educating Kenya’s impoverished youth.