Ellen Roseman

Ellen Roseman is a personal finance and consumer affairs columnist with the Toronto Star’s business section.

Roseman was the Star’s business editor before moving to full-time columnist in 1999. She previously spent two decades at the Globe and Mail as a columnist on consumer affairs, personal finance and mutual funds, and associate managing editor of the Report on Business.

Her books, Money 101: Every Canadian’s Guide to Personal Finance, and Money 201: More Personal Finance Advice for Every Canadian, are based on a series she did in the Sunday Star. The columns, which have now morphed into Money 911, are an easy-to-understand introduction to personal finance for those of us who are short of time and money.

She’s the author of four other books, Ellen Roseman’s Money Guide for Modern Families, Canadian Parent’s Sourcebook, Canadian Consumers’ Survival Book and Consumer, Beware!

In her community activities, she teaches courses in investing and personal finance at the University of Toronto’s and George Brown College’s continuing studies departments and does regular business commentaries for CBC radio.

In June 2008, Ellen became the first public representative on the board of the Financial Planners Standards Council. She also sits on the board of FAIR (Canadian Foundation for Advancement of Investor Rights) and Starnews Credit Union.

Consumer Affairs

How to Package Yourself for Success--And Use the Media to Your Advantage

Women are starting their own businesses, at a much faster rate than men are, because they're tired of bumping up against the glass ceiling in corporations.

But self-employment shouldn't mean working harder than you did before for lower pay and no benefits.

What does it take to succeed and get yourself noticed? Ellen Roseman, business columnist at the Toronto Star, has written extensively about how to run a personal services business and make it grow in an increasingly competitive world. She'll tell Wired Woman members how to get started, attract loans and grants, use the Internet for networking and form strategic alliances.

Ellen will also talk about how to get noticed by, and quoted in, the media. As a print journalist for the past 30 years, with experience both as a writer and an editor, she knows what it takes to sell a story to and make it sizzle. She'll share some of her favourite stories about female business owners.

Ellen's an enthusiastic presenter who loves to provide practical, user-friendly information. You'll come away with helpful tips you can apply to your business right away and a better idea of how to raise your profile.

Personal Finance