Elyse Cohen

Elyse Cohen is a social impact maven and mental health advocate. As the Vice President of Social Impact and Inclusion at Rare Beauty, Cohen leads a purpose-driven cosmetic brand founded by Selena Gomez and its Rare Impact Fund, a non-profit launched by Gomez with the goal of raising $100M to expand access to mental health services and education for young people. With its mission of addressing mental health built into the core DNA of the brand, Cohen works side-by-side with Gomez to ensure the brand is living out its purpose to support the mental health of its community, employees, and partners.

Over the past 20 years, Cohen has served in leadership roles creating breakthrough social impact initiatives, partnerships, and communications campaigns for non-profits, government, and the private sector. This includes serving as the first Deputy Director of First Lady Michelle Obama’s Let’s Move! Initiative and as Senior Director for the U.S. Chamber of Commerce Foundation's Corporate Citizenship Center. Cohen is inspired by creating and communicating corporate social responsibility initiatives and public-private partnerships that leverage assets, generate change, and uniquely position brands and celebrities as leaders in social impact.

Cohen is a graduate of the University of Florida; she received her master’s degree in Public Health Communication and Marketing from George Washington University. She also received a certificate in Corporate Social Responsibility from the Johns Hopkins University.