Franklin Parrish

Franklin Parrish is currently the creative director and strategic marketing leader at Kaiser Permanente Mid-Atlantic, supporting $6B in annual revenue. Parrish has more than 20 years of experience in brand and marketing strategies, advertising, and content development. His responsibilities include brand, marketing, and creative strategies and development, media buying, budgeting, and providing strategic direction and operational guidance for Kaiser Permanente’s marketing and advertising efforts. He and his team have won 50+ awards for their creative content since 2017.

Previously, Parrish taught a master's-level course in digital marketing strategy at Delaware’s Wilmington University and currently teaches content strategy at Georgetown University’s School for Continuing Studies. Students learn his method for melding brand insights and storytelling together with audience demographics, behaviors, and psychographics to create relevant content plans that power winning marketing campaigns.

Parrish has presented and led discussions on a variety of brand, marketing, and content topics for the Association of National Advertisers (ANA), Content Marketing World, AQUENT, South by Southwest, Howard University, and The Defense Information School (DINFOS). He also sits on the Content Strategy Advisory Council for the ANA.