Gemma Craven

Gemma leads the Social@Ogilvy team in New York, responsible for Ogilvy’s team of social media and word-of-mouth marketing experts. She also runs a wider social working council at Ogilvy NY, focusing on Ogilvy’s seven social business solutions. Social@Ogilvy is focused on the design integrated social solutions that combine deep disciplines like CRM, public relations and shopper marketing and rooted in what drives behavior.

She leads client relationships with UPS and LG, focusing on thought leadership, strategic direction and ensuring creativity and effectiveness across all work. She is particularly passionate about the intersection of social and business, and how today’s enterprises are embracing the new connected status quo throughout their infrastructure.

Her experience in advising and leading clients on the development of community, conversation and reaching key influencers comes from twelve years working with brands including IKEA, Gap, BBC, News Corp, Microsoft, IBM and GNC. Prior to Ogilvy she was global digital communications lead for IBM’s US joint venture with Ricoh, InfoPrint, and Broadcom, the chip company powering many of the innovations currently coming to market in today’s smartphones.

Gemma moved to the US in 2007. Roles held in the UK included a stint as Head of Technology and Digital Media at Midnight, a UK-based digital boutique where she developed integrated programs for AOL’s Advertising.com, Fujifilm, wireless network provider iBahn, Greenlight SEO and pioneering social network LunarStorm.

A French speaker, Gemma also specializes in planning and executing global campaigns, having spent time living and working in France, working with Hackett Group, a Paris-based consulting firm.

She is a graduate of University of Sussex in the UK and Université d’Aix Marseille in France where she studied French and European Studies and French for Business.