Geoffrey Moore

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk. He is recognized for his expertise in market dynamics and innovation, particularly in the technology sector.

Moore's seminal work, "Crossing the Chasm," deals with the challenges start-up companies face transitioning from early adopting to mainstream customers and has sold more than a million copies. His latest business-related book, "Zone to Win," addresses the challenges large enterprises face when embracing disruptive innovations. Additionally, Moore has authored other influential books such as "Escape Velocity: Free Your Company's Future from the Pull of the Past" and "Inside the Tornado," further establishing his authority on market dynamics in high technology.

Beyond his work in business strategy, Moore has explored broader themes related to the human condition and ethics in his latest book, "The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality." Here, he applies his analytical frameworks to philosophical questions about life and our ethical place within the universe.

His talks often highlight the shift in enterprise IT investment from Systems of Record to Systems of Engagement, emphasizing the role of new cloud infrastructures. His insights help companies navigate the complexities of adopting new technologies in a legacy environment.

Holding a bachelor's degree in American literature and a Ph.D. in English literature from the University of Washington, Moore began his career in high tech as a training specialist after teaching English at Olivet College. His professional journey has included roles in sales and marketing, culminating in his niche in marketing consulting. Besides his work at Regis McKenna Inc., Moore has played a significant role in founding The Chasm Group, Chasm Institute, and TCG Advisors, contributing to their strategies and growth. He is also the Chairman Emeritus of these firms, underlining his lasting impact on the business strategies in the tech world.